Even though English is rapidly spreading around the world as a "lingua franca", there has also been an increase in the spread of regional languages. This has been caused by the increase in regional communication, informal market interaction, and migration. By communicating with someone in his native tongue, one can make the conversation more intimate. You are able to connect to the native person in way that makes him a lot more comfortable than if you are both speaking English; especially if English is neither of your native languages. There have also been countries who have created government-led efforts to increase the use of regional language. An example of this is the French-language conferences, schools, and media that is funded by the government in France in an effort to promote common French culture. There are also organizations that use language to connect people. Examples of this are the Muslim organizations that use Arabic to connect Muslims worldwide. Another reason for the rise of regional languages is the effort to fight against the effects of globalization. Though globalization allows for people to interact around the world, a negative effect of globalization is the loss of cultural identity. For some areas the rise of English means the decrease in their native language. Often times English is taught in school to be the “proper” language to use when doing business or when you want to sound sophisticated, so children are growing up thinking that it is wrong to use their native language. This causes the younger generations to grow up rejecting their culture. Because of this, there has been increasing efforts to emphasize the importance of regional languages and the restoration of native cultures. The rise in regional languages has made it more important for students who speak English natively to learn other languages. Students should pick a language that is spoken most frequently in the field they want to go into. For example if a student plans on going to African in the future for anything, French, Arabic, or Swahili should be one of the languages he decides to learn.